Founded in 2003, BBBell has been operating for 20 years in the field of ultra-broadband, wireless, and fiber connectivity in Piedmont and Liguria, including areas affected by "digital divide." Through the use of proprietary infrastructure and alternative technologies, they are able to offer their services to people, companies, and local agency, including those located in rural areas where other providers don’t. The company headquarters is located in Turin, where about 60 employees, 50 sales agents, and 35 technicians and installers work in order to serve more than 31,000 customers.